Pop\u00fcler sosyal a\u011f Facebook, kullan\u0131c\u0131lar\u0131na videolu reklamlar g\u00f6stermeye ba\u015flayacak.<\/p>\n
Per\u015fembe g\u00fcn\u00fc ba\u015flayacak uygulama ile, reklamlar kullan\u0131c\u0131n\u0131n haber kayna\u011f\u0131nda otomatik olarak yay\u0131nlanacak. Sessiz olarak yay\u0131nlanacak reklamlarda, kullan\u0131c\u0131 isterse sesi a\u00e7abilecek. Reklam videolar\u0131n\u0131n s\u00fcresi ile ilgili hen\u00fcz bir bilgi yok. ABD medyas\u0131nda ge\u00e7ti\u011fimiz aylarda yay\u0131nlanan haberlerde, ak\u0131ll\u0131 telefonlarda da g\u00f6sterilebilecek reklamlar\u0131n en fazla 15 saniye uzunlu\u011funda olaca\u011f\u0131 \u00f6ne s\u00fcr\u00fclm\u00fc\u015ft\u00fc. Yay\u0131nlanacak ilk video reklamlardan biri Lions Gate film \u015firketinin yeni filmi \u201cDivergent\u201din tan\u0131t\u0131m fragman\u0131 olacak.
\nPROJE TEPK\u0130LER Y\u00dcZ\u00dcNDEN ERTELENED\u0130
\nFacebook’ta video reklam yay\u0131nlanmas\u0131 uzun s\u00fcredir \u00fczerinde \u00e7al\u0131\u015f\u0131lan bir projeydi. Hatta baz\u0131 \u015firketler, \u00f6nceden reklam videolar\u0131 haz\u0131rlad\u0131 fakat Facebook, kullan\u0131c\u0131lar\u0131n tepki g\u00f6sterece\u011fi gerek\u00e7esiyle projeyi erteledi. Facebook’taki yaz\u0131l\u0131m m\u00fchendisleri, bir s\u00fcredir, reklamlar\u0131n y\u00fcklenmesini h\u0131zland\u0131racak y\u00f6ntemler \u00fczerinde \u00e7al\u0131\u015f\u0131yordu. Video reklam projesinin test edilmesine ge\u00e7en hafta ba\u015fland\u0131 ve baz\u0131 kullan\u0131c\u0131lar\u0131n haber kayna\u011f\u0131na video reklamlar konuldu. Ak\u0131ll\u0131 telefon kullan\u0131c\u0131lar\u0131n\u0131 da d\u00fc\u015f\u00fcnen Facebook, reklamlar\u0131n, sadece kablosuz ba\u011flant\u0131 a\u00e7\u0131k oldu\u011funda yay\u0131nlanaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.
\nFacebook’un bu reklamlardan ne kadar gelir elde edece\u011fi bilinmiyor. Fakat ABD medyas\u0131nda \u00e7\u0131kan haberlere g\u00f6re, \u015firket, reklamlar\u0131n 18-54 ya\u015f aras\u0131 d\u00fcnya genelindeki b\u00fct\u00fcn kullan\u0131c\u0131lara ula\u015ft\u0131r\u0131lmas\u0131 kar\u015f\u0131l\u0131\u011f\u0131 g\u00fcnl\u00fck 2 milyon dolar talep etmeyi planl\u0131yor.
\nKaynak :iha<\/p>\n","protected":false},"excerpt":{"rendered":"
Pop\u00fcler sosyal a\u011f Facebook, kullan\u0131c\u0131lar\u0131na videolu reklamlar g\u00f6stermeye ba\u015flayacak. Per\u015fembe g\u00fcn\u00fc ba\u015flayacak uygulama ile, reklamlar kullan\u0131c\u0131n\u0131n haber kayna\u011f\u0131nda otomatik olarak yay\u0131nlanacak. Sessiz olarak yay\u0131nlanacak reklamlarda, kullan\u0131c\u0131 isterse sesi a\u00e7abilecek. Reklam videolar\u0131n\u0131n s\u00fcresi ile ilgili hen\u00fcz bir bilgi yok. ABD medyas\u0131nda ge\u00e7ti\u011fimiz aylarda yay\u0131nlanan haberlerde, ak\u0131ll\u0131 telefonlarda da g\u00f6sterilebilecek reklamlar\u0131n en fazla 15 saniye uzunlu\u011funda olaca\u011f\u0131 […]<\/p>\n","protected":false},"author":1,"featured_media":29,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,25],"tags":[131],"class_list":["post-1160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-sosyal-aglar","tag-facebook"],"_links":{"self":[{"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=\/wp\/v2\/posts\/1160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1160"}],"version-history":[{"count":0,"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=\/wp\/v2\/posts\/1160\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=\/"}],"wp:attachment":[{"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kodcafe.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}